Approaching Schools LIVE
The Offer Approval Experience: Build a school-ready offer that gets a YES before you ever press send
📍 Central Birmingham | Saturday 28th March 2026 | 9am-12.30pm
Host - Cerys Keneally. Speaker - Karen Stanley, Former Assistant Headteacher & Curriculum Expert for Approaching Schools Academy
Imagine leaving with an offer a member of SLT has ALREADY approved for you!
Learn how to position your provision so it aligns with real school and nursery priorities, not assumptions
Remove the uncertainty around whether your offer makes sense from a leadership point of view
See your provision through the lens of a senior leader who has been responsible for approving external providers
The Approval Lens:
How schools actually assess external providers
Schools & nurseries don’t approve based on fun and enjoyment. They assess alignment, safety, sustainability, and fit. You’ll learn what they are really evaluating and how to meet that criteria.
Offer Structure:
How to present your provision so it makes sense internally
This is about structuring your offer so it fits naturally into school or nursery systems, priorities, and planning cycles - making approval from decision-makers feel easy.
Curriculum & Leadership Alignment:
Present your provision so it makes sense to SLT
Karen Stanley will share how leadership teams evaluate provision, what builds trust, and what makes an offer feel reliable enough to approve.
Sound Familiar?
You're not sure how schools or nurseries perceive your offer
You've relied on public classes because schools feel harder to access
You don't want to send emails that get ignored or leave you second-guessing
You've wondered whether your offer truly aligns with what schools need
Then This Is For You... Here's What You'll Walk Away With:
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Clarity on how your offer fits into real school priorities
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Confidence that your provision makes sense from a leadership perspective
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A School-ready offer structure you can use moving forward
Why Join Us?
❌ Shift from focusing on selling activities to presenting provision that gets approved
✅ Learn how to structure your offer so schools and nurseries can easily justify it
❌ Go from guessing what schools want to understanding leadership priorities
✅ Align your provision with curriculum and school or nursery needs
❌ Transform from relying on parent demand to building institutional relationships
✅ Position yourself as a trusted, reliable education partner for your local schools or nurseries
£149 £119
Just 6 Tickets Left At £119
It's the only time this year to get in-person access to a former assistant head teacher
Ticket Sales Close On 14th March or When Maximum Capacity is Reached
*EMAIL hello@ceryskeneally.com FOR TEAM MEMBER / FRANCHISEE DISCOUNTS. Approaching Schools Academy members use your Coupon Code at checkout*
What gets an offer approved inside a real school
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Understand the internal considerations schools and nurseries make before approving any external provision.
How to structure your offer so it aligns with school priorities
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Learn how to present your provision in a way that fits naturally into school environments.
How school leaders evaluate external providers
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Hear directly from a former Assistant Head Teacher about how decisions are made... and what builds confidence during the approval process.
Hear From Other Activity Providers, Former Teachers & Wellbeing Professionals Just Like You...
By the end of my first 6 months I had landed 2 school annual contracts totalling £8k. I also secured an after school club annual contract. It more than covered the investment of the academy.
And it just went from strength to strength. I currently have 4 school annual contracts, one 12 week contract, 2 annual nursery contracts and from this I build around it to add one off workshops. I have a strategy! And because of this strategy I can save time.
Cerys' extensive knowledge on working with schools has helped me think differently and I feel like a businesswoman since joining the academy.
Adding after school clubs in primary schools to my community drama classes has allowed me to leave my part-time top-up job! I billed an extra 30k in the first year!
The Academy has helped me overcome mindset blocks about building a team and supported me through the process, making the sales process feel less icky and meeting some lovely friends along the way.
Now I am working on getting more daytime work in schools, too, and I have a great formula that I can apply over and over again. I just sent out my free demo email following this formula to schools this week and have had four bookings 
Cerys is a huge advocate of children’s wellbeing and welfare through extra curricular activities like Pudding and Pie.
Cerys has an academy that helps support and encourage people like me reach out to more children in schools and nurseries.
Her wealth of knowledge and experience is second to none and if you are working within education and haven’t connected either her I really recommend you do!!
I started off by teaching 7-8 classes a week and now we are teaching 45 classes a week. Great progress but I'm on a MISSION to reach even more children.
Thank you Cerys from the bottom of my heart for all you have done for me and all you do for so many others.
When I started, I struggled to get my single little club known but since joining ASA a year ago and dedicating time to getting into schools I now run 10 clubs a week and have taken on a member of staff to run some of the classes.
We have regular after school clubs in 4 schools and have had contracts to deliver curricular sessions in 5 more, which has meant that my wife has been able to also join the business.
The business has become really well known in the local area due in large part to our exposure in schools, where we've built some great relationships and because of our regular visits into schools, our after school clubs and holiday camps are also really well subscribed. As a result, we're looking to take on more staff to fill the waiting list of schools on our books.
Join Us NOW For This One-Off Half-Day Workshop
Don’t Miss This Opportunity To Get a YES from SLT before you even send your offer!
You’ve spent enough time second-guessing. This March, come and refine your offer, just in time for the new financial year in schools and nurseries.
Step away from the day-to-day, plan like a pro, and walk into the new school/nursery financial year knowing your offers are aligned and ready to go!
Frequently Asked Questions
What is the duration of the day?
9am-12.30pm half-day, inclusive of refreshments and breaks
Do I already need to be working with schools or nurseries?
No. This experience is designed for providers at all stages who want to build school or nursery partnerships.
Will this show me how to contact schools and nurseries?
This experience focuses on building the foundation... a school-ready offer. This is what makes outreach effective.
Is this suitable for early years, primary, secondary and specialist providers?
Yes. The principles apply across all education settings.
Where will this event be held?
Central Birmingham. The exact venue will be shared after booking.
What should I bring?
Just your diary, ideas, and laptop (optional). Everything else (workbook, materials, refreshments) will be provided.
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